Bringing analytical depth to complex business problems

A decade in enterprise — Flight Centre, Optus, Viking, and more — taught me how complex organisations actually work. A philosophy degree with a high-distinction average taught me how to critically analyse the assumptions behind them. Specialist training in cognitive science gave me a framework for understanding how people, ideas and systems get stuck.

I kept noticing the same pattern: capable people, excelling at their primary craft, operating without the right map. The advice they got was either too generic or too complicated. AI made information abundant but didn't make judgment any easier. I developed Rose Advisory to offer what I believe each passionate business leader deserves — rigorous thinking, clear explanation, and a trusted answer when the stakes are real.